The results from the strategic work in 2011 resulted in our name change to Artemis Brands (Pty) Ltd.
What is the meaning behind Artemis?
In Greek mythology, Artemis is the daughter of Leto and Zeus, and the twin of Apollo. Artemis is the goddess of the wilderness, the hunt and wild animals, the moon, childbirth and fertility. She was often depicted with the crescent of the moon above her forehead and was sometimes identified with Selene (goddess of the moon). Known as the protector, she helped in protecting and seeing to the well-being of her loved ones, also their safety and reproduction. She was armed with a bow and arrows which were made by Hephaestus and the Cyclopes.
What is the meaning behind the Artemis logo?
With our mission and vision in mind, the logo represents various elements of the company: